Raul Taborda is a brazilian Art Director with an Advertising/Design background and a strong experience in photography, branding, social media advertising, user interface, video editing and motion graphics.
Has been working for almost ten years for both global advertising agencies and small creative design studios, mostly in the cultural field.
In recent years co-founded .MATTER, a men's clothing brand that seeks to produce in a more organic and conscious way.
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↓ Selected Projects
New surf competition platform where athletes post their waves online and are judged by the top athletes of the WSL - Gabriel Medina, Filipe Toledo, Italo Ferreira, Adriano de Souza and Silvana Lima.
The project, a pioneer in Brazil, counted with more than 2,000 athletes enrolled, 40 thousand waves posted and a total of 100 million views.
I was pleased to get involved with the project on a deeper level by designing the brand, website, motion graphics, directing the programs, scenography and trophy. See the live site in OI DIGITAL SURF and watch the FINALS
.MATTER is an independent men's clothing label working to a circular economy standard. The fashion industry is a major player in global air and water pollution and human rights abuse, we intend to lift the lid in this chain and prove that you can make premium quality clothes through sustainable and conscious process.
We source our fabrics from organic, natural or recycled materials. We seek structure our production through fair trade guidelines and we reveal the true cost behind all of our products.
Our goal is to be able to utilize the brand to shine a light on subjects that are important, that's the main idea behind the name and all the branding process. Learn more at .MATTER
Dinisa, one of the largest automotive groups in Brazil, sought to expand its operations by creating a new brand, DNAUTO. This initiative aims to establish a direct communication with a new audience that is starting to become interested in automobiles.
The process of branding sought to synthesize the tradition and history of the Dinisa Group that has the automotive culture as the main component of its constitution, its DNA.
Graveto is a film production company whose focus is to create unique strategies and narratives. The reformulation of their website came with the necessity to update the brand logo. Designed first only to work in the print medium, the reformulation took in consideration the fluidity of motion pictures as well as the refinement and growth of the company. See live site in GRAVETO
Aventuras do Pensamento is an initiative to stimulate reflection. It seeks to present to juvenile audiences ponderings of some of the most prestigious tinkers of Brazil today. Philosophy, Politics, Science, Anthropology, Psychoanalysis, Communication, Fashion and Games were some of the themes that permeated this cycle of lectures held at Caixa Cultural throughout 2016. Learn more at AventurasDoPensamento
Máquina de Dançar is a dance-installation composed of seven environments that, even autonomously, combine with each other. Conceived by Maria Alice Poppe and Thereza Rocha, the space works as a machine in wich each environment is part of a larger structure.
All the design elements are analogue to that space. The seven rooms translate into seven parts of a Poster, when they are grouped together, they form the Máquina de Dançar (or Dancing Machine). The installation debuted in 2015 at Espaço Sérgio Porto in Rio de Janeiro
During the 2014 World Cup in Brazil, the event "Rio! The Culture of Cariocas " presented to the city a extended cultural programme with music, dance, performances, visual arts, circus, street dancers battle, workshops, soccer, skateboarding, children's activities and an impressive video installation.
The visuality of the event was all built from elements of the streets of the city and it was conceived to present the rich aspects of the local cultural scene to all the people who were in the city becaus of the games.
Horses Hotel is a punk-rock love story with fluid relationships that create a love triangle: a poet, a photographer and a michê. Decadent, the place where the marginal artists live and wich gives name to the work is a scene taken from the end of the 70's
The figures of Patty smith and Robert Mapplethorpe were of great reference for the design of the play. Photographic cutouts create new visions, new moments and new loks about the characters. The delicacy of the black and white is confronted with a strong tipography.