Oi Digital Surf 

Oi Digital Surf

A new brand for a traditional automotive group


Oi Digital Surf

Brand identity

Dinisa, one of the largest automotive groups in Brazil, sought to expand its operations by creating a new brand, DNAUTO. This initiative aims to establish a direct communication with a new audience that is starting to became interest in automobiles.

We were engaged to name and brand the company as well as design and develop print collateral, the company website and establish the guidelines for they new store.

The tradition and history of the Dinisa group has the automotive culture as main component of its constitution, their DNA. This was the starting point of our creative process. 

This project was developed together with Aparelho



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