DNAUTO

Oi Digital Surf 

Oi Digital Surf

A new brand for a traditional automotive group

DNAUTO

Oi Digital Surf

Brand identity

Dinisa, one of the largest automotive groups in Brazil, sought to expand its operations by creating a new brand, DNAUTO. This initiative aims to establish a direct communication with a new audience that is starting to became interest in automobiles.

We were engaged to name and brand the company as well as design and develop print collateral, the company website and establish the guidelines for they new store.

The tradition and history of the Dinisa group has the automotive culture as main component of its constitution, their DNA. This was the starting point of our creative process. 

This project was developed together with Aparelho

Logo-02
Logo
Bandeira
Ipad-Dinisa
Showroom
DNAUTO_Estudos-#1-3
Logo-01

Work

The Digital CentrePrint. Done Different

IslaJewelry from under the sea

Oi Digital SurfTaking competitive surfing into social network

.Matter.Matter → Conception, Branding, Art Direction, Website

DNAUTOA new brand for one of the most traditional automotive groups in Brazil

GravetoA fresh identity for a content driven production company

Red Bull SummerConceptual arts for a Red Bull special summer edition

Rio! The Culture of CariocasA rich and vivid snapshot of Rio de Janeiro cultural scene

Dancing MachineA dance installation that works as a machine.

Aventuras do PensamentoLectures of some of the most prestigious thinkers of Brazil to a juvenile audience

Dead Shot MonkHopLab Brewery first label. A strong, bitter and refreshing West Coast IPA